Evaluation Task 3

What have you learnt from your audience feedback?

When we had finished the draft of our trailer we then played it to the rest of the class to gain some feedback on what we did well and what we could improve on. We felt this was good because it was good to get an opinion off of another class member because everyone has a different opinion. Once we had gained some feedback we then went back to the editing stage to make some changes and to improve the overall look of our film. Some of the audience feedback that we received has been listed below in positive and negative lists:

Negative:

"Too slow paced, needs more fade to blacks"

"Need some more footage"

"The flashes on the map do not look right"

"The shot of the agents looking to cross the street is too bright and has too much colour"

Positive:

"The music fits really well with the genre"

"The cuts are well timed with the music"

"The sound effects are very effective and go well with the trailer"

"Good use of props from the start"

"The voiceovers work well"

"The filters on the shots are effective and work well with the crime and action genre"

"Good point of view shot running through the streets"

"Ending of the trailer is really good"

 The chart we have included we can see that 31% of our feedback was negative and 69% was positive. This is good for us because it means that we had more good things than bad things, which meant the audience liked our overall trailer. We also managed to change some of the negative feedback on the Mac to try and make it more positive for the audience. An example of this is when the audience said that we need more fade to blacks. The way we changed this was simple and we just added more after shots, which build up tension for the audience and also added more pace and quick cut editing to our film trailer. When we had changed this we asked for more feedback and the feedback we received was "It suits the genre more because of the  quick editing" This was good for us because it means that we had achieved what we wanted to and also made our film relate more to the chosen genre.

Another feedback point that we received was the fact that we may have chosen the wrong location. The first location that we chose was in Cambridge, in the Grafton shopping centre. The initial ideas was that the location was a good choice because of the amount of people that were there so we could include a lot of "near misses". However we had feedback after that said that our location might not be thought out enough. This is because we had to wait a long time for replies from managers at the Grafton which was bad for us because we was losing filming times. As a result of this a feedback point that we received was "maybe try more local locations". We ended up using St. Neots town center but we also had to use a lot of of props because it was the local area and would easily be known by our media class. Another reason why we chose a local area was to ensure that all of the crew could easily get to the location, and choosing the town centre was an easy way of achieving this. 

Once we had finished our filming and editing we had some more feedback that was "The shots were well worked because it didn't look like a small town centre" This was again good for us because this is what we wanted to achieve when framing the shots.

When we had to pitch our initial ideas to the class we had some more feedback about our narrative. The feedback was "the narrative was confusing and the sub plots were also very unclear". The way we achieved this was by cutting down on the amount of footage we had added into our trailer to ensure that the narrative was simple and clear for the audience to understand. We think we had achieved this because when we had more feedback after cutting the footage and we got told that the narrative was easy to understand and the sub plots were also clear for the audience to understand and know what's happening.