Preferred Reading Theory:
This is where the audience will fully accept what the film and will think what the producers want them to think. This will make it more realistic for the reader if they read it the way they're meant to.
Negotiated Reading Theory:
This is where the reader will negotiate with the film or program. This means they will partly accept what the producers want them to think but they will also have their own opinions on it and this is why they won't fully accept it.
Oppositional Reading Theory:
This is when the audience will have totally opposite views of the moving image and therefore will not even consider accepting it, this could either be good or bad for the producers.
Encoding/Decoding Theory:
This is another type of theory that Stuart Hall created is the encoding and decoding theory. This theory focuses on the ways in which messages created in the media are consumed by the public. Stuart Hall said that the meaning of the of the text is not created by the sender, another thing he said that what each text means can be found in between the reader and producer.
